Studio Logo

For our logo we chose to keep the image quite simple yet very recognisable and with meaning. As a group we decided upon this due to it being the first things in which the audience see's when starting up a movie, albeit it at home as a DVD, Blu-ray, VCR for the retro people, and even in the cinema after the advertisements and trailers.


We drew a few images with ideas and we were going to be called 'Cam-Line' but we thought against it after seeing it had no relevance to the style and genre of movie's we would promote. 


We then decided our logo would definitely have an eye image to represent what you can see as you watch the movie; in relation to our genre of movie being a thriller we delved deeper into a meaning which the eye could have other than this. We came up with the idea of being named 'Blind Side' due to the connotations of the word 'blind': when you are blind you cannot see what is happening and you are oblivious to the surroundings and events occurring; also, when you are driving you have a 'blind side' in which you also cannot see and this relates to thrillers due to the audience being unable to view everything which is happening, thus creating mystery and suspense: vital aspects of a thriller in order for it to be successful. We then thought about whether we wanted to be known as a studio, a production team, a cinema, etc. yet we believed neither of the others to have the same effect as productions did, as they weren't so becoming of the title.


We were going to use an eye with a full white pupil to reflect that of a blind persons but looking at images we discovered the one we have used and we decided as a group it was more effective than the white pupil due to the monochrome with the vivid green as an antithesis to it. This would be more effective due to the dull colours rather than using bright, forceful colours everywhere. It also brings the attention to the pupil of the eye which is separating the title name. The black here juxtaposes the white writing furthering it drawing the audience in. 'Productions' was wrote in black as we didn't want to take anything away from the title by using white again and upon the grey background we didn't want it to blend in too much as it would if we used another shade of grey.


During the lesson we looked at other studio logos and looked at their colour schemes, their images and how they relate so that we could focus ours around the mainstream ideas. The logos which we focused on were infamous therefore we would all be able to recognise them and compare them easily.

  



The four logos above all contain similar elements such as a cloudy, dreamy background, predominant centred writing and the colour scheme of white, gold and blues are also incorporated into the pictures. The colours used do not suggest danger or violence but rather a calming nature which is developed further by their centred images of nature and mythical creatures.The complimenting similarities between these suggest the bring a sense of haven within the movie's, suggesting the produce romance, comedy, maybe even children's cartoons as they represent only benevolence due to the dreaminess of their logos. 


Other logos we looked at were Warner Bros. Walt Disney and Sony, all very re-known media conglomerates, not only for their movie productions but also their other covered mediums.